Tuesday, October 22, 2019

How Often Do you Stay in Touch?

March 16, 2010 by admin  
Filed under Client Lists

Check out this photographer’s website and the techniques he uses for marketing to his clients:


I skimmed his website and noticed that most, if not all, of what he highlights in yellow are his unique selling propositions (USP’s). He hits upon the concerns of his clients and objections that he might encounter.

Also, he archives his newsletters and continually keeps in touch with his clients on a regular basis. I know. I subscribe to his online newsletter.

Check out his guarantee – he takes all of the risk off of his prospective customers who may be hesitant to give him a trial run.

What can you take away and use in your own photography business from him (without plagiarizing)?

I don’t know what he gets for web traffic or conversions, but he stands out differently then just a website with a gallery. Check out his blog, facebook page and Twitter pages as well. There are a ton of ideas you can take away and do similar things with in your own business. This should help get you jumpstarted with new ideas and add to your arsenal.


Bottom Line: What can you do to stand out differently on your website? Is your site or blog just pretty pictures or do you make offers to visitors and capture their names so that you can stay in contact with potential clients? Create an opt-in box for visitors to sign up for your updates and specials so that you stay at the front of their minds.

Time Commitment: Hire a website designer or do it yourself. If you know how to create an opt-in form or have an auto responder service, you can copy and paste the code in a matter of minutes to create the box that captures their name and email address.

Photo Credits:
Photographer: Salvatore Vuono
Courtesy of: www.freedigitalphotos.net

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