Tuesday, October 22, 2019

How do I price my photography products and services?

March 18, 2010 by admin  
Filed under Pricing

So you want to know what to charge for your photography products and services. You’ve compared and looked at what your competitors charge within a 60 mile radius of your zip code. You figure if you price just a little lower then what they charge, you’ll get the business. WRONG. The problem with this kind of [...]

Price vs. Quality vs. Value

March 2, 2010 by admin  
Filed under Pricing

If you’re assuming that you lose clients based on your price, think again. You may want to create a survey and ask your clients what the real reason is as to why they are not using your business. Most people have the ability to pay more, but when they look at the price tag, they [...]

Beware the Bargain Hunter

March 2, 2010 by admin  
Filed under Pricing

I’m a bargain shopper. You’re a bargain shopper. Many of us shop for the price tag, but that is all we shop for. Its all we know. Its how we’re brought up. We don’t shop at a specific business and will hop around to find the best price. We have no loyalties to the establishment. And [...]

Price & Perceptions

March 1, 2010 by admin  
Filed under Pricing

What are your clients “hearing” when they see your price? Imagine shopping for a new car. You stop at the Dodge Dealership and drool over that Candy Apple Red Viper that goes 90 miles per hour in 2.5 seconds. The seats are a nice brown leather and the only sound you hear while driving is [...]

Price vs. Quality

February 25, 2010 by admin  
Filed under Pricing

You walk into the hardware store looking for a hammer – just a simple hammer – one that pounds the nails. You get to the hammer aisle and find 6 different brands of hammers. On top of that, each brand has a minimum of 3 different priced hammers. All you want is a hammer, but [...]