The person I was looking for was the one I would need to become.

It finally dawned upon me… The person I was looking for was the one I would need to become. That’s not to say I don’t seek out teachers and desire to learn. Others can offer guidance and insight. Classical texts like the Bhagavad Gita, the Bible, the Talmud, the Koran, The Tao De Ching and [...]

Urgent Copyright News!!! Make Your Voice Heard!

I received this in an email from Mark Lissick: All comments must be submitted by Wednesday, March 24 by 5:00 p.m. EST. I know that many of you maintain your own websites and draw income from your images. With the advancements of digital technology and the internet the issue of pirating, copyright and intellectual property [...]

How do I price my photography products and services?

So you want to know what to charge for your photography products and services. You’ve compared and looked at what your competitors charge within a 60 mile radius of your zip code. You figure if you price just a little lower then what they charge, you’ll get the business. WRONG. The problem with this kind of [...]

What are You Worth?

A link to this article popped up in my email today. I want to share it with you because the writer shares some very important points that I see us, as photographers, not taking seriously enough. If you’ve been with me for any length of time or are one of my students, you know I [...]

People are Silently Begging to be Led

I subscribe to Mike Morgan’s (a copywriter) email list. I couldn’t have said this better myself and is consistently what I teach people. I’ve pasted the email below. Read on: Here’s some more information so you get the most out of your “emotional swipe file.” Mega-successful marketer Jay Abraham is famous for saying: “People are [...]

Are You Guaranteed?

Pay attention, sit up straight and take notes: Your current clients will always be your greatest goldmine vs. the cost of acquiring new ones. What’s the first thing you educate yourphotography marketingmarketingon? Is it price? Oh, I sure hope not. Once you’ve gathered some personal information from your clients, your guarantee should be the first [...]

How Often Do you Stay in Touch?

Check out this photographer’s website and the techniques he uses for marketing to his clients: www.PhotographyBySki.com I skimmed his website and noticed that most, if not all, of what he highlights in yellow are his unique selling propositions (USP’s). He hits upon the concerns of his clients and objections that he might encounter. Also, he [...]

All Clients are NOT Created Equal – And You Should Not Treat Them as Such

We all know that getting contact info such as name, address, telephone #, email is important so we can continually keep in touch with them to promote our products and services, BUT, and this is a big but, what if we knew from our conversations, or from very deliberate questions we ask our clients while [...]

Do You Know What You’re Really Selling?

Do you struggle with what to charge for your service and products? Do you undervalue and doubt yourself about what to charge and what you are worth? Think about how one photographer handles her clients who shop on price alone and see where you can apply this valuable lesson. “We had a conversation with a [...]

So, What’s the Competition Up to Anyway?

One day I decided to check out a local photography studio and see what they offered, what their studio looked like, how they marketed to potential clients, etc. I walked downstairs to the basement and immediately noticed it was cold, dark and small. Cold in the Fahrenheit sense. It was very claustrophobic, not even remotely [...]

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