Welcome
Welcome to the Photography Marketing Clubhouse. Here you will find marketing tips and techniques that will attract and retain quality clients who are out there, waiting for you to offer your services to them. What you will discover... Different pricing strategies Customer retention techniques Packaging tips How to approach businesses you can joint venture with Guest coach interviews Case studies of people like yourself in similar situations who will add to your bottom line Many, many other topics If you have a question or challenge about a specific marketing topic, we'll explore it in detail and rip it apart piece by piece so that you "get it". What you won't find here.... Topics about ...
So, What’s the Competition Up to Anyway?
One day I decided to check out a local photography studio and see what they offered, what their studio looked like, how they marketed to potential clients, etc. I walked downstairs to the basement and immediately noticed it was cold, dark and small. Cold in the Fahrenheit sense. It was very claustrophobic, not even remotely close to "homey" or "fuzzy warm", and their studio was behind a curtain with not much room with lots of clutter. There was one woman at the studio who greeted me. I told her I was just walking around, checking out all the shops in the plaza ...
All Clients are NOT Created Equal – And You Should Not Treat Them as Such
We all know that getting contact info such as name, address, telephone #, email is important so we can continually keep in touch with them to promote our products and services, BUT, and this is a big but, what if we knew from our conversations, or from very deliberate questions we ask our clients while we are working with them through our "pipeline or funnel", more specific, and sometimes unusual information that we can use to sell to them things they like - be it photography related or otherwise? Think about this for your business. You should try to get as much ...
How Often Do you Stay in Touch?
Check out this photographer's website and the techniques he uses for marketing to his clients: www.PhotographyBySki.com I skimmed his website and noticed that most, if not all, of what he highlights in yellow are his unique selling propositions (USP's). He hits upon the concerns of his clients and objections that he might encounter. Also, he archives his newsletters and continually keeps in touch with his clients on a regular basis. I know. I subscribe to his online newsletter. Check out his guarantee - he takes all of the risk off of his prospective customers who may be hesitant to give him a trial ...
What are You Worth?
A link to this article popped up in my email today. I want to share it with you because the writer shares some very important points that I see us, as photographers, not taking seriously enough. If you’ve been with me for any length of time or are one of my students, you know I constantly preach – charge what you’re worth. The question is: What ARE you worth? At a meeting the other day, a marketing consultant opened her talk by asking the group, "What are you worth?" She went on to discuss all the different ways we minimize our worth ...
Pricing
How do I price my photography products and services?
So you want to know what to charge for your photography products and services....
Price vs. Quality vs. Value
If you’re assuming that you lose clients based on your price, think again....
Beware the Bargain Hunter
I’m a bargain shopper. You’re a bargain shopper. Many of us shop for...
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Client Lists
How Often Do you Stay in Touch?
Check out this photographer’s website and the techniques he uses for marketing...
All Clients are NOT Created Equal – And You Should Not Treat Them as Such
We all know that getting contact info such as name, address, telephone #, email is...
Read more posts from Client Lists
News
Urgent Copyright News!!! Make Your Voice Heard!I received this in an email from Mark Lissick: All comments must be submitted by Wednesday, March 24 by 5:00 p.m. EST. I know that many of you maintain your own websites and draw income from your images. With the advancements of digital technology and the internet the issue of pirating, copyright and intellectual property rights abuse has become a significant... [Read more of this review]
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